![]() ![]() Since that day, with the industry in pursuit of its win-at-all-costs strategy, the situation has only grown more dire. Every year, the average American eats thirty-three pounds of cheese (triple what we ate in 1970) and seventy pounds of sugar (about twenty-two teaspoons a day). And by the time he sat down, the meeting was over. ![]() When he was done, the most powerful person in the roomthe CEO of General Millsstood up to speak, clearly annoyed. To deny the problem, he said, is to court disaster. This executive then launched into a damning PowerPoint presentation≱14 slides in allmaking the case that processed food companies could not afford to sit by, idle, as children grew sick and class-action lawyers lurked. Increasingly, the salt-, sugar-, and fat-laden foods these companies produced were being linked to obesity, and a concerned Kraft executive took the stage to issue a warning: There would be a day of reckoning unless changes were made. ![]() On the agenda: the emerging epidemic of obesity, and what to do about it. In the spring of 1999 the heads of the world's largest processed food companiesfrom Coca-Cola to Nabiscogathered at Pillsbury headquarters in Minneapolis for a secret meeting. Michael Moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back. From a Pulitzer Prizewinning investigative reporter at The New York Times comes the explosive story of the rise of the processed food industry and its link to the emerging obesity epidemic. ![]()
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